The Pearl Club is a jewelry brand based in Tbilisi, Georgia, which I co-founded with my friend Anna.
I lead the visual direction - from branding and photography to video and design.
We create pieces we’d love to wear - pieces that embody our love for endless summers, lustre, and sun.
We spent the whole summer basking in the warm sunshine, talking about life, love, philosophy, and all the beautiful things.
We shared ideas and dreams, and under July’s flaming sun
The Pearl Club was born.
Our main inspiration comes from the place we return to each summer - Tbilisi Sea - where we go to tan, swim, and now, photograph pearls. Our models are usually Anna herself and our friends. 
The concept is simple: to have fun and feel fulfilled by the days we spend.
We love turning our days into videos - I direct and shoot, while Anna models or helps out with everything, from brainstorming ideas to handling every little detail on set.

We’ve been doing this long before The Pearl Club existed. It’s something we truly enjoy, and our friends have always loved what we create.
So we keep capturing those moments and details - now, as part of the Pearl Club story.
The Pearl Club quickly became a lovemark, because we treated it as more than a brand - it felt like a community.
Here’s the instagram feed - something I’ve enjoyed creating and curating. It means a lot to me, and I’m proud of how it’s come together 🐚​​​​​​​
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