EZO 2024 Season Identity Design
Collaborated with art director Nutsa Togonidze and creative strategist Keti Oragvelidze to create the identity design for the 2024 season.
We devised a creative system that combined handcrafted and digital techniques. I created cutouts by hand, sketched artworks, and mixed and matched materials on advertising canvases. When I ran out of colorful pieces, I made more, ensuring the process remained dynamic and continuous. This system kept the creative process engaging, enjoyable, and highly reliable.
Following the freelance project, I extended my involvement throughout the 6-month festival season, creating cohesive and impactful visuals to maintain the brand's identity.
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